Monthly Archives: August 2010

"Google Me" Poised to Take Down Facebook?

The unprecedented success of Facebook in the social media space has seen plenty of would-be competitors fall by the wayside, most notable Myspace. It now appears that the California-based “nerdopolis” known as Google is preparing to challenge the social media … Continue reading

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Starbucks Digital Network: A Different Name For Loyalty

Starbucks has tried a variety of media plays in the past (magazines, music) as brand extensions, with varying success. ¬†This digital program is a horse of a different stripe, however, and appears to be a platform that will keep the … Continue reading

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The Changing Nature of Customer Influence

As social media continues to establish itself as the predominant information source for consumers, brands and retailers are finding themselves at the mercy of public opinion and looking for new ways to affect what is being said about them and … Continue reading

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Entering the Decade of "Real Life as a Game"

According to Seth Priebatsch, the Chief Ninja from SCVNGR, the past decade of internet development has been all about establishing a global social network, otherwise known as Facebook, and the next decade will be defined by the ever-blurring line between … Continue reading

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Facebook Enters Location Based App Space With 'Places'

Facebook announced yesterday that they have officially entered the LBS market with their release of ‘Places’, which is expected to compete immediately with the business models of Foursquare and Gowalla. Largely built on Microsoft’s Bing Maps architecture, this release is … Continue reading

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Location Based Apps Are Cool, But What Are They Good For?

As location-based services like Foursquare and Gowalla gain more and more users, and the coverage of retailer¬ís using these services grows apace (the PR guys and tech media are really showing nice symbiosis here), the long-term challenge for retailers remains … Continue reading

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