Monthly Archives: September 2010
Dunkin Donuts Using Facebook for "Ultimate Fan Promotion"
Dunkin Donuts has run marketing campaigns on Facebook in the past by asking their “fans” to design the perfect donut for a chance to win $12,000. This time the Quincy, Massachusetts-based company is seeking the “Ultimate DD Coffee Fan” by … Continue reading
Small and Mid-Size Grocers Slow to Adopt Social Media
Target, Whole Foods, Trader Joe’s and Walmart have all officially entered the arena of Social Networks in an attempt to boost their market share, and there’s still plenty of room for growth. With Walmart over 1.6 million Facebook followers, and … Continue reading
Product Recall Automation and Customer Loyalty
Two pieces of news the other day caught our eye. First, Kroger reported strong quarterly earnings by “focusing on service to keep its current customers instead of slashing prices to attract new ones” – a core business philosophy we heartily endorse. … Continue reading
Upscale Restaurants Taking Wine Lists to the iPad
The latest iPad-inspired trend? A number of restaurants, including Bone’s in Atlanta have now started to publish their wine lists on the popular Apple gadget. This not only allows diners to scroll through the available selection, but more importantly to … Continue reading
Price-Sensitive Shoppers And The Search For Value
With the economy continuing to cast a cloud on consumers, the number of shoppers basing store and brand selection decisions on price is increasing. Accordingly, for those retailers who cannot compete on price it is increasingly important to identify new … Continue reading
Ping: Apple's Attempt at Social Media
Apple recently released their first attempt at a social media application, Ping, and so far the results have not been pretty. In essence, Ping is an internet driven messaging app that was built with the hopes of marrying iTunes and … Continue reading
Meijer "Find It" App Introduces New Shopping Era
Meijer has now joined the ranks of Android Application developers with its release of “Find It”. Functionality includes a map of the store layout, locations of various sale items, promotion details and even the ability to locate your car in … Continue reading
