Monthly Archives: October 2010

How to Build a Corporate Presence on Facebook

With social media now “fast becoming more popular than e-mail on mobile devices and more convenient for news consumption than the daily paper”, companies and organizations across all industries are competing for social media market share, whether they’re aware of … Continue reading

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Social Media Teams With Search Engines

Bing and Facebook have announced a partnership to augment normal search engine results with social media data; the intention is to make search results more personalized and relevant by by combining individual preferences with information pulled from Facebook “friends”. From … Continue reading

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Bi-Lo Text Message Campaign Wins Big

Last weekend Bi-Lo sent out a College Football-themed text message promotion to 6,000 shoppers in Columbia, SC, prompting them with ways to throw a great tailgate or house party before the big University of South Carolina vs. University of Alabama … Continue reading

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iPhone Organizes Customer Loyalty Cards with scanaroo App

iPhone owners with $.99 can now consolidate all of their loyalty, membership and insurance cards in one place – their smartphones. Scanaroo is available in the iTunes Store and lets users shed the majority of the plastic cards in their … Continue reading

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Is Brand Loyalty Evaporating Forever?

According to a recent study by Deloitte, consumers across the country have changed their buying habits and are now more focused on “cutting spending and saving money” than on shopping as a hobby or loyalty to their favorite brands. This … Continue reading

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