Category Archives: Advertising

Starbucks Launches Mobile Payments App

Big news this week as Starbucks coffee drinkers can now use their smartphones as a payment method at nearly 6,800 of the Seattle-based coffee shops nationwide. The app allows users to attach Starbucks giftcards to a user’s Blackberry or iPhone … Continue reading

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Facebook Messages Raising the Bar for Relevant Messaging

Facebook has released a beta version of a new form of messaging to a select few of its 500 million users that has important implications for the digital communication methods of retailers. The new platform allows easy filtering of Facebook … Continue reading

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Facebook Adds Deals in Effort to Make Places App Relevant

Looking for ways to increase their penetration in Location Based Services (LBS), Facebook announced yesterday that they’ve added an application called Deals to their platform. Currently only 4% of online adult Americans use LBS applications to let their friends know … Continue reading

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7-Eleven Road Trip Rally Connects Brands, Retail and Social Media

This past May, 7-Eleven launched a social media campaign called The 7-Eleven Road Trip Rally, which featured 2 teams racing across the United States for 3 weeks to the Indy 500. They were only allowed to make pit stops at … Continue reading

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How to Build a Corporate Presence on Facebook

With social media now “fast becoming more popular than e-mail on mobile devices and more convenient for news consumption than the daily paper”, companies and organizations across all industries are competing for social media market share, whether they’re aware of … Continue reading

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Bi-Lo Text Message Campaign Wins Big

Last weekend Bi-Lo sent out a College Football-themed text message promotion to 6,000 shoppers in Columbia, SC, prompting them with ways to throw a great tailgate or house party before the big University of South Carolina vs. University of Alabama … Continue reading

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Is Brand Loyalty Evaporating Forever?

According to a recent study by Deloitte, consumers across the country have changed their buying habits and are now more focused on “cutting spending and saving money” than on shopping as a hobby or loyalty to their favorite brands. This … Continue reading

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