Tag Archives: Foursquare

Foursquare, PepsiCo and Safeway Form LBS Loyalty Program

Safeway launched a pilot customer loyalty program this week at 300 of its Vons grocery stores in Southern California, combining location based services¬† from Foursquare and special offers from PepsiCo. The results of this trial will have very important implications … Continue reading

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Facebook Adds Deals in Effort to Make Places App Relevant

Looking for ways to increase their penetration in Location Based Services (LBS), Facebook announced yesterday that they’ve added an application called Deals to their platform. Currently only 4% of online adult Americans use LBS applications to let their friends know … Continue reading

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Facebook Enters Location Based App Space With 'Places'

Facebook announced yesterday that they have officially entered the LBS market with their release of ‘Places’, which is expected to compete immediately with the business models of Foursquare and Gowalla. Largely built on Microsoft’s Bing Maps architecture, this release is … Continue reading

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Location Based Apps Are Cool, But What Are They Good For?

As location-based services like Foursquare and Gowalla gain more and more users, and the coverage of retailer¬ís using these services grows apace (the PR guys and tech media are really showing nice symbiosis here), the long-term challenge for retailers remains … Continue reading

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Foursquare Looks to Capitalize on Social Serendipity

With 700,000 active users, Foursquare is looking for new ways to tie its mobile technology into relationships with retailers and brands in order to capitalize on their quickly-growing segment of real-time, communication applications. Referred to as a “serendipity facilitator” because … Continue reading

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Mobile Phones as the New Loyalty Cards

Consumers are increasingly signing up for mobile social media platforms like Gowalla, Foursquare and Loopt to take advantage of new ways to meet up with friends and be rewarded by brands/retailers. As these applications become more pervasive, many elements of … Continue reading

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Android/PayPal Payments

The Android is now compatible with PayPal’s Bump technology and users can simply tap their mobile phones together to exchange payments with one another. It will be interesting to see if social media sites such as Foursquare or Gowalla are … Continue reading

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