Tag Archives: Gowalla

Gowalla 3.0 Integrates With Major Social Media Outlets

With the release of version 3.0, Gowalla has taken the lead in location based services as “the richest virtual check-in application available”. According to their CEO, Josh Williams, v3.0 is meant to begin reshaping the company into “a socially curated … Continue reading

Posted in Social Media | Tagged , , | 1 Comment

Facebook Adds Deals in Effort to Make Places App Relevant

Looking for ways to increase their penetration in Location Based Services (LBS), Facebook announced yesterday that they’ve added an application called Deals to their platform. Currently only 4% of online adult Americans use LBS applications to let their friends know … Continue reading

Posted in Advertising, Social Media | Tagged , , , | Leave a comment

Facebook Enters Location Based App Space With 'Places'

Facebook announced yesterday that they have officially entered the LBS market with their release of ‘Places’, which is expected to compete immediately with the business models of Foursquare and Gowalla. Largely built on Microsoft’s Bing Maps architecture, this release is … Continue reading

Posted in Mobile, Social Media | Tagged , , , , , | Leave a comment

Location Based Apps Are Cool, But What Are They Good For?

As location-based services like Foursquare and Gowalla gain more and more users, and the coverage of retailer¬ís using these services grows apace (the PR guys and tech media are really showing nice symbiosis here), the long-term challenge for retailers remains … Continue reading

Posted in Mobile, Social Media | Tagged , , , , , | Leave a comment

Gowalla vs. Foursquare

Very cool info in this interview with Gowalla CEO Josh Williams, discussing social media context, viral advertising and the battle for relevance in location-based marketing.

Posted in Mobile, Social Media | Tagged , , , | 2 Comments

Mobile Phones as the New Loyalty Cards

Consumers are increasingly signing up for mobile social media platforms like Gowalla, Foursquare and Loopt to take advantage of new ways to meet up with friends and be rewarded by brands/retailers. As these applications become more pervasive, many elements of … Continue reading

Posted in Mobile, Social Media | Tagged , , , , , | Leave a comment

Android/PayPal Payments

The Android is now compatible with PayPal’s Bump technology and users can simply tap their mobile phones together to exchange payments with one another. It will be interesting to see if social media sites such as Foursquare or Gowalla are … Continue reading

Posted in Mobile, Social Media | Tagged , , , , | Leave a comment