Tag Archives: Incentive Marketing

Facebook Messages Raising the Bar for Relevant Messaging

Facebook has released a beta version of a new form of messaging to a select few of its 500 million users that has important implications for the digital communication methods of retailers. The new platform allows easy filtering of Facebook … Continue reading

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Entering the Decade of "Real Life as a Game"

According to Seth Priebatsch, the Chief Ninja from SCVNGR, the past decade of internet development has been all about establishing a global social network, otherwise known as Facebook, and the next decade will be defined by the ever-blurring line between … Continue reading

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Location Based Apps Are Cool, But What Are They Good For?

As location-based services like Foursquare and Gowalla gain more and more users, and the coverage of retailer¬ís using these services grows apace (the PR guys and tech media are really showing nice symbiosis here), the long-term challenge for retailers remains … Continue reading

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Best Buy Launching Experiment with Shopkick Technology

Best Buy announced today that it plans to implement Shopkick technology in about one quarter of its total stores by October 1, 2010. Shopkick, Inc. is a location-based software development company that allows retailers to reward customers with discounts, points … Continue reading

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Brands Increasing Facebook Ad Spending 10-fold in 2010

Now that the total number of active Facebook users has eclipsed 500mm, brands are beginning to pour advertising dollars into the site in an effort to reach more readers on the world’s number one social media website.

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