Tag Archives: Location Based Services

eBay Reports 233% Growth in Mobile Sales

This weeks sign of the times has to be the news that eBay saw their sales via mobile devices rise from $600mm to over $2b in 2010. The apps, which are available for the iPhone, Android, Blackberry and Windows Phone … Continue reading

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Carl's Jr. and Hardee's Check-In Rewards Mobile App

CKE Restaurants, which owns Carl’s Jr and Hardee’s, has an iPhone/Android app that allows people to check-in at their local fast food locations to be rewarded with a chance to win free stuff. The interface is very clean and at … Continue reading

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Google Rounding Out Mobile Strategy With Stealth Startup

It was announced this week that Google acquired Zetawire, a Toronto-based mobile payments-focused startup, in August. This is important and revealing news for anyone trying to understand the long-term mobile strategy for the Silicon Valley search engine behemoth. It’s widely … Continue reading

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Foursquare, PepsiCo and Safeway Form LBS Loyalty Program

Safeway launched a pilot customer loyalty program this week at 300 of its Vons grocery stores in Southern California, combining location based services¬† from Foursquare and special offers from PepsiCo. The results of this trial will have very important implications … Continue reading

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Facebook Adds Deals in Effort to Make Places App Relevant

Looking for ways to increase their penetration in Location Based Services (LBS), Facebook announced yesterday that they’ve added an application called Deals to their platform. Currently only 4% of online adult Americans use LBS applications to let their friends know … Continue reading

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Starbucks Digital Network: A Different Name For Loyalty

Starbucks has tried a variety of media plays in the past (magazines, music) as brand extensions, with varying success. ¬†This digital program is a horse of a different stripe, however, and appears to be a platform that will keep the … Continue reading

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Facebook Enters Location Based App Space With 'Places'

Facebook announced yesterday that they have officially entered the LBS market with their release of ‘Places’, which is expected to compete immediately with the business models of Foursquare and Gowalla. Largely built on Microsoft’s Bing Maps architecture, this release is … Continue reading

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