Tag Archives: Personalized Marketing

Facebook Messages Raising the Bar for Relevant Messaging

Facebook has released a beta version of a new form of messaging to a select few of its 500 million users that has important implications for the digital communication methods of retailers. The new platform allows easy filtering of Facebook … Continue reading

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Price-Sensitive Shoppers And The Search For Value

With the economy continuing to cast a cloud on consumers, the number of shoppers basing store and brand selection decisions on price is increasing. Accordingly, for those retailers who cannot compete on price it is increasingly important to identify new … Continue reading

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Ping: Apple's Attempt at Social Media

Apple recently released their first attempt at a social media application, Ping, and so far the results have not been pretty. In essence, Ping is an internet driven messaging app that was built with the hopes of marrying iTunes and … Continue reading

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The Changing Nature of Customer Influence

As social media continues to establish itself as the predominant information source for consumers, brands and retailers are finding themselves at the mercy of public opinion and looking for new ways to affect what is being said about them and … Continue reading

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Creative Marketers Finding New Avenues To Consumers

The seemingly endless growth in third party online services available to retailers to help them drive brand awareness, launch promotions and generate store traffic is a wonderful thing to see.  The availability of LBS services, group buying, aggregated electronic coupon … Continue reading

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Best Buy Launching Experiment with Shopkick Technology

Best Buy announced today that it plans to implement Shopkick technology in about one quarter of its total stores by October 1, 2010. Shopkick, Inc. is a location-based software development company that allows retailers to reward customers with discounts, points … Continue reading

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Richard Jalichandra, CEO of Technorati, on Blogging Trends and Social Media Advertising

In this video from SocialMediaExaminer.com, Richard Jalichandra discusses the different types of professional bloggers, the ways in which companies are starting to use social media and blogs for advertising, and the current state of the Blogosphere.

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