Tag Archives: Retail

Facebook Messages Raising the Bar for Relevant Messaging

Facebook has released a beta version of a new form of messaging to a select few of its 500 million users that has important implications for the digital communication methods of retailers. The new platform allows easy filtering of Facebook … Continue reading

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7-Eleven Road Trip Rally Connects Brands, Retail and Social Media

This past May, 7-Eleven launched a social media campaign called The 7-Eleven Road Trip Rally, which featured 2 teams racing across the United States for 3 weeks to the Indy 500. They were only allowed to make pit stops at … Continue reading

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Price-Sensitive Shoppers And The Search For Value

With the economy continuing to cast a cloud on consumers, the number of shoppers basing store and brand selection decisions on price is increasing. Accordingly, for those retailers who cannot compete on price it is increasingly important to identify new … Continue reading

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Creative Marketers Finding New Avenues To Consumers

The seemingly endless growth in third party online services available to retailers to help them drive brand awareness, launch promotions and generate store traffic is a wonderful thing to see.  The availability of LBS services, group buying, aggregated electronic coupon … Continue reading

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Foursquare Looks to Capitalize on Social Serendipity

With 700,000 active users, Foursquare is looking for new ways to tie its mobile technology into relationships with retailers and brands in order to capitalize on their quickly-growing segment of real-time, communication applications. Referred to as a “serendipity facilitator” because … Continue reading

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Social Media Revolution 2010

Very interesting facts and figures in this video summarizing the state of the social media revolution.

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