Tag Archives: Social Media

Gowalla 3.0 Integrates With Major Social Media Outlets

With the release of version 3.0, Gowalla has taken the lead in location based services as “the richest virtual check-in application available”. According to their CEO, Josh Williams, v3.0 is meant to begin reshaping the company into “a socially curated … Continue reading

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7-Eleven Road Trip Rally Connects Brands, Retail and Social Media

This past May, 7-Eleven launched a social media campaign called The 7-Eleven Road Trip Rally, which featured 2 teams racing across the United States for 3 weeks to the Indy 500. They were only allowed to make pit stops at … Continue reading

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How to Build a Corporate Presence on Facebook

With social media now “fast becoming more popular than e-mail on mobile devices and more convenient for news consumption than the daily paper”, companies and organizations across all industries are competing for social media market share, whether they’re aware of … Continue reading

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Social Media Teams With Search Engines

Bing and Facebook have announced a partnership to augment normal search engine results with social media data; the intention is to make search results more personalized and relevant by by combining individual preferences with information pulled from Facebook “friends”. From … Continue reading

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Dunkin Donuts Using Facebook for "Ultimate Fan Promotion"

Dunkin Donuts has run marketing campaigns on Facebook in the past by asking their “fans” to design the perfect donut for a chance to win $12,000. This time the Quincy, Massachusetts-based company is seeking the “Ultimate DD Coffee Fan” by … Continue reading

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Small and Mid-Size Grocers Slow to Adopt Social Media

Target, Whole Foods, Trader Joe’s and Walmart have all officially entered the arena of Social Networks in an attempt to boost their market share, and there’s still plenty of room for growth. With Walmart over 1.6 million Facebook followers, and … Continue reading

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Ping: Apple's Attempt at Social Media

Apple recently released their first attempt at a social media application, Ping, and so far the results have not been pretty. In essence, Ping is an internet driven messaging app that was built with the hopes of marrying iTunes and … Continue reading

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