Tag Archives: Social Media
Gowalla 3.0 Integrates With Major Social Media Outlets
With the release of version 3.0, Gowalla has taken the lead in location based services as “the richest virtual check-in application available”. According to their CEO, Josh Williams, v3.0 is meant to begin reshaping the company into “a socially curated … Continue reading
7-Eleven Road Trip Rally Connects Brands, Retail and Social Media
This past May, 7-Eleven launched a social media campaign called The 7-Eleven Road Trip Rally, which featured 2 teams racing across the United States for 3 weeks to the Indy 500. They were only allowed to make pit stops at … Continue reading
How to Build a Corporate Presence on Facebook
With social media now “fast becoming more popular than e-mail on mobile devices and more convenient for news consumption than the daily paper”, companies and organizations across all industries are competing for social media market share, whether they’re aware of … Continue reading
Social Media Teams With Search Engines
Bing and Facebook have announced a partnership to augment normal search engine results with social media data; the intention is to make search results more personalized and relevant by by combining individual preferences with information pulled from Facebook “friends”. From … Continue reading
Dunkin Donuts Using Facebook for "Ultimate Fan Promotion"
Dunkin Donuts has run marketing campaigns on Facebook in the past by asking their “fans” to design the perfect donut for a chance to win $12,000. This time the Quincy, Massachusetts-based company is seeking the “Ultimate DD Coffee Fan” by … Continue reading
Small and Mid-Size Grocers Slow to Adopt Social Media
Target, Whole Foods, Trader Joe’s and Walmart have all officially entered the arena of Social Networks in an attempt to boost their market share, and there’s still plenty of room for growth. With Walmart over 1.6 million Facebook followers, and … Continue reading
Ping: Apple's Attempt at Social Media
Apple recently released their first attempt at a social media application, Ping, and so far the results have not been pretty. In essence, Ping is an internet driven messaging app that was built with the hopes of marrying iTunes and … Continue reading
"Google Me" Poised to Take Down Facebook?
The unprecedented success of Facebook in the social media space has seen plenty of would-be competitors fall by the wayside, most notable Myspace. It now appears that the California-based “nerdopolis” known as Google is preparing to challenge the social media … Continue reading
The Changing Nature of Customer Influence
As social media continues to establish itself as the predominant information source for consumers, brands and retailers are finding themselves at the mercy of public opinion and looking for new ways to affect what is being said about them and … Continue reading
Entering the Decade of "Real Life as a Game"
According to Seth Priebatsch, the Chief Ninja from SCVNGR, the past decade of internet development has been all about establishing a global social network, otherwise known as Facebook, and the next decade will be defined by the ever-blurring line between … Continue reading
Huntkristofer's Blog 