Tag Archives: Mobile Applications
Starbucks Launches Mobile Payments App
Big news this week as Starbucks coffee drinkers can now use their smartphones as a payment method at nearly 6,800 of the Seattle-based coffee shops nationwide. The app allows users to attach Starbucks giftcards to a user’s Blackberry or iPhone … Continue reading
eBay Reports 233% Growth in Mobile Sales
This weeks sign of the times has to be the news that eBay saw their sales via mobile devices rise from $600mm to over $2b in 2010. The apps, which are available for the iPhone, Android, Blackberry and Windows Phone … Continue reading
iPhone Organizes Customer Loyalty Cards with scanaroo App
iPhone owners with $.99 can now consolidate all of their loyalty, membership and insurance cards in one place – their smartphones. Scanaroo is available in the iTunes Store and lets users shed the majority of the plastic cards in their … Continue reading
Meijer "Find It" App Introduces New Shopping Era
Meijer has now joined the ranks of Android Application developers with its release of “Find It”. Functionality includes a map of the store layout, locations of various sale items, promotion details and even the ability to locate your car in … Continue reading
Facebook Enters Location Based App Space With 'Places'
Facebook announced yesterday that they have officially entered the LBS market with their release of ‘Places’, which is expected to compete immediately with the business models of Foursquare and Gowalla. Largely built on Microsoft’s Bing Maps architecture, this release is … Continue reading
Location Based Apps Are Cool, But What Are They Good For?
As location-based services like Foursquare and Gowalla gain more and more users, and the coverage of retailers using these services grows apace (the PR guys and tech media are really showing nice symbiosis here), the long-term challenge for retailers remains … Continue reading
Best Buy Launching Experiment with Shopkick Technology
Best Buy announced today that it plans to implement Shopkick technology in about one quarter of its total stores by October 1, 2010. Shopkick, Inc. is a location-based software development company that allows retailers to reward customers with discounts, points … Continue reading
Foursquare Looks to Capitalize on Social Serendipity
With 700,000 active users, Foursquare is looking for new ways to tie its mobile technology into relationships with retailers and brands in order to capitalize on their quickly-growing segment of real-time, communication applications. Referred to as a “serendipity facilitator” because … Continue reading
Gowalla vs. Foursquare
Very cool info in this interview with Gowalla CEO Josh Williams, discussing social media context, viral advertising and the battle for relevance in location-based marketing.
Mobile Phones as the New Loyalty Cards
Consumers are increasingly signing up for mobile social media platforms like Gowalla, Foursquare and Loopt to take advantage of new ways to meet up with friends and be rewarded by brands/retailers. As these applications become more pervasive, many elements of … Continue reading
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